Taiao ora,
Tangata ora

Healthy nature,
Healthy people

Fit for a Better World is a programme of work towards 2030 committed to meeting some of the greatest challenges faced today. NZ's food and fibre sector presents many powerful possibilities, and together, we can move towards a more productive, sustainable and inclusive economy.

Learn more about FFBW

Current projects

Learn about the initiatives making Aotearoa fit for a better world.

Partnership groups

Three partnership groups will provide guidance and leadership for the FFBW programme.

News and stories

Read the latest stories and updates.

2022 progress update

Two years into the ten year road map, see how our Fit for a Better World set of initiatives are accelerating our Food and Fibre economic potential.

Download the update [PDF, 5.29 MB]

Food and Fibre Partnership Group contributors

How we will be fit for a better world

Māori primary sector plan [PDF, 2.81 MB]

Manatū Ahu Matua (Ministry for Primary Industries), in partnership with Ngā Pouwhiro Taimatua (the Māori Primary Sector Forum), released a detailed plan to support the Māori food and fibre sector in December 2022.

Fit for a Better World: Accelerating our Economic Potential [PDF, 2.10 MB]

Fit for a Better World’s roadmap, which considers how to accelerate the productivity, sustainability and inclusiveness of the primary sector, in order to deliver more value for all New Zealanders.

Agriculture, Food & Fibres Sector – Vision and Strategic Direction Towards 2030 [PDF, 3.15 MB]

The initial publication guiding our work.

2021 Progress Update [PDF, 2.78 MB]

An update of our work with the food and fibre sector on the Fit for a Better World roadmap was released in June 2021.

Taiao ora, Tangata ora

Healthy nature, Healthy people